Keith Smout Joins TECHEETAH as Chief Commercial Officer

Shanghai, 13/09/2017. TECHEETAH is pleased to announce the appointment of Keith Smout as the team’s Chief Commercial Officer, to spearhead a new focus on commercial and partner development efforts.

Keith brings to TECHEETAH a wealth of experience and expertise in Formula E, Formula 1, the NHL, Entertainment, Music and Automotive industries. He has previously led the commercial team for Faraday Future Dragon Racing, Midland Jordan Formula 1 Team, Jaguar F1 Racing and British American Racing Formula 1 Team. Keith has a proven track record of developing, acquiring and retaining successful partnerships and sponsorships in various industries.

His appointment forms a key part of an ambitious commercial strategy aimed at utilising the global reach of TECHEETAH that now has firmly established itself as one of the leading teams in Formula E by finishing 5th in Team Standings in its debut season.

Ivan Yim, Managing Director of TECHEETAH said: “I’d like to welcome Keith to TECHEETAH as the CCO. He brings with him considerable expertise and I am positive his experience and knowledge will unlock new business opportunities as we head into the second season for TECHEETAH.”

Keith Smout stated: “ I am looking forward to the challenge of directing the Commercial effort at Techeetah. The team has clearly made a huge impact in its first season and I will do my best to bring the right partners to the team so we are able to push for winning the Formula E Championship.


Media Contact

Sean Zhou, Press Officer, /


TECHEETAH Formula E Team is one of 10 teams competing in the FIA Formula E Championship. Owned by Chinese sports marketing and management company SECA, TECHEETAH is the only private entry in the series.

The team scored seven podiums in twelve races, and finished fifth in the overall Team Standings in its debut season.

About SECA

Headquartered in Shanghai, SECA is a leading Chinese sports marketing and management company specializing in sports talent representation, event management and content/IP development. The company’s investors include China Media Capital (CMC) Holdings and member of the NBA Hall of Fame, Yao Ming.

SECA in Motorsport

SECA is a pioneer in Chinese motorsport as it represents a number of the best young Chinese racers which include Zhou Guanyu and Sun Yueyang.

Digital Channels & Resources





Weibo: @TECHEETAH钛麒车队


Back to News

Site design by Zeppelin Creative