Headquartered in Shanghai, SECA is a leading Chinese sports marketing and management company specializing in sports talent representation, event management and content/IP development. The company’s investors include China Media Capital (CMC) Holdings and member of the NBA Hall of Fame, Yao Ming.

Li Sheng

Li Sheng


Li Sheng received his MBA in the Warsaw Sports Center of the University of Oregon. He is the former Vice President of Market Development & China Head of Marketing for VISA, who lead the global task force for the VISA Beijing Olympic Games sponsorship. Founded SECA in 2010.

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